Speakers

Rebecca Quarls
Vice President of Consumer Strategy & Growth, The Atlantic

Rebecca Quarls is a Vice President on the Consumer Strategy & Growth team at The Atlantic, where she partners across the organization to develop growth marketing strategies that drive subscriber engagement and retention. Her work has contributed to the publication’s significant subscription growth since the launch of its paywall in 2019. Today, The Atlantic is one of the largest news magazines in the country, with more than 1.4 million subscribers.

SESSION:

• An Operator Playbook for AI-Assisted Lifecycle Growth

Robert Skrob
CEO, Membership Services

Robert Skrob is a leading authority on membership and subscription growth, with a rare blend of experience across both nonprofit associations and for-profit subscription businesses. Known for transforming short-term customer relationships into long-term, high-retention memberships, Robert helps organizations tackle churn and deepen engagement. He speaks regularly on member experience and retention strategy, drawing from two decades of real-world success.

SESSION:

• Churn Is a Symptom: Why Some Subscriptions Thrive While Others Stall
• Targeting Retention-Prone Subscribers for Higher LTV and Scalable Growth (Workshop)

Marc Roth
Partner, Colbalt LLP

Marc Roth is a Partner at Cobalt LLP, where he advises clients on advertising, marketing, privacy, and subscription compliance. A former FTC attorney and Chief Marketing Compliance Counsel at a Time Warner subsidiary, Marc helps brands and agencies navigate complex legal issues, including UDAAP laws, pricing claims, free trials, and promotional campaigns. He is a nationally recognized expert in marketing law and a frequent speaker on legal risk in advertising and emerging tech.

SESSION

• The New Rules of Subscription Compliance: What Leaders Need to Know Now
• How to Build a More Compliant Subscription Business: A Legal and Operational Workshop (Workshop)

Brian Massey
Founder and CEO, Conversion Sciences

Brian Massey is the founder of Conversion Sciences LLC and author of the book Your Customer Creation Equation. Since 2007, Brian has worked with hundreds of companies to improve their online business. He is a sought-after speaker, presenting at IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and others. He has written for online publications including ClickZ, Search Engine Land and Marketing Land. Massey is the host of the Intended Consequences podcast.

SESSION

• The Revenue Trapped in Your Existing Traffic and the Science to Unlock It

Kathy Greenler Sexton
CEO, Subscription Insider

Kathy Greenler Sexton is CEO & Publisher of Subscription Insider and a recognized authority on digital subscription business models, strategy, and operations. She has helped build and grow leading digital businesses and brings a practical, executive-level perspective to the subscription economy.

SESSION

• Host of Subscription Show